In July of 2008 The Santa Monica Pier and beach hosted glow, a dusk to dawn transformation of this California landmark complete with art installations by dozens of artists from around the world. Praccis worked with glow to develop a long-range creative strategy that integrates event sponsorship with the culture-focused spirit of this unique civic event.
Continue ReadingStarting in 2010, Praccis was commissioned by the City of Glendale to create and implement a series of art installations and events in empty storefronts in downtown Glendale, CA. Praccis then formed Glendale Area Temporary Exhibitions (GATE) as a way to unite artists and exhibitions in this endeavor.
For more information visit gateprojects.org
Continue ReadingPraccis is currently in the preliminary phase of designing a home to showcase our ideas on modern living and Green design.
Aiming for LEED
Platinum certification and minimal construction waste, the project takes advantage of the features of a narrow lot in the hills of Silverlake, Los Angeles.
Continue ReadingLocated at the entrance of the Santa Fe Arts Colony, Bob Zoell’s design emphasizes size and height, as the fiberglass and steel sculpture stands at 34 ½ feet. A depiction of the classic artist palette, the sculptural entry statement creates a black silhouette, suggestive of an otherworldly, alien like, monster trumpeting its presence in the landscape of the industrial Santa Fe area.
Los Angeles, CA, 2009
Community Redevelopment Agency of the City of Los Angeles
Industrial Redevelopment Project Area, Downtown Region
Erik Qvale as CRA/LA Contracted Consultant
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Famed architect Richard Neutra designed the Poster apartments as one of his many celebrated Los Angeles projects to demonstrate the egalitarian possibilities of modern design.
As part of a charity fundraiser to celebrate the rehabilitation of this modernist gem, a handful of designers, including Praccis, were selected to stage a creative interprations of contemporary life in this Neutra classic.
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Terabyte 1
Designed to raise funds and bring new audiences to the LA Botanical Gardens, Terabyte is an innovative annual cultural event blending technology nature art and music. Daglish-Schommer designed the marketing strategy and art direction for this event, bringing together a diverse pool of talent, from Djs like Starfish and EEZIR to NASA, who used the event to highlight their Spitzer Space Telescope. The entire event was held under a dynamic bamboo sculpture designed by the cutting-edge design firm Levitas. Over 1600 people attended the event raising, significant funds and generating visibility and press for the venue and all involved.
Terrabyte 2
Following up on the popular and critical success of the first Terrabyte event, Praccis spearheaded Terrabyte 2. Directly involved in the design of the event’s new Ecolab pavilion, Praccis helped make this event a success resulting in a doubling of attendance from the previous years.
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As part of the 2007 Live Earth global concerts, Tucker Neel contacted an international group of artists including Peter Blake, Scott Grieger, Katie Holten and Vik Muniz and helped them to design, produce, and promote limited edition lithograph prints of their work. He designed and implemented a campaign to raise significant funds from the sale of these posters for the Alliance for Climate Protection, Al Gore’s global warming awareness organization. Concurrently, he collaborated with THE_GROOP, an identity branding company, to bring together graphic designers to create unique venue identities, merchandise, and promotional materials for the nine international Live Earth concerts.
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The collaboration of Durfee I Regn and Brian Roettinger designed the environmental signage to re-brand and promote Downtown’s growing Gallery Row district. Twenty-five street light signs in conjunction with gallery window decals and a new logo create a distinct visual identity while reflecting the area’s historical and contemporary character. Made of ultra-light aluminum honeycomb panels from the aerospace industry, the signage clearly directs visitors through the clusters of galleries and creative industries within the district. Support of this project underscores the important role arts-related business play in revitalizing urban centers.
Los Angeles, CA, 2009
Community Redevelopment Agency of the City of Los Angeles
City Center Redevelopment Project Area, Downtown Region
Erik Qvale as CRA/LA Contracted Consultant
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Praccis recently was the lead designer for the remodel of a multi-million dollar home in Malibu, CA. The house was transformed from an out-of date beach house to a uniquely modern sea-front home.
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Located at the entrance of the Santa Fe Arts Colony, Bob Zoell’s design emphasizes size and height, as the fiberglass and steel sculpture stands at 34 ½ feet. A depiction of the classic artist palette, the sculptural entry statement creates a black silhouette, suggestive of an otherworldly, alien like, monster trumpeting its presence in the landscape of the industrial Santa Fe area.
Los Angeles, CA, 2009
Community Redevelopment Agency of the City of Los Angeles
Industrial Redevelopment Project Area, Downtown Region
Erik Qvale as CRA/LA Contracted Consultant
Continue Reading